The Power of Legal Video
Videos Create Strong Visceral Responses
Human brains experience moving images in much the same way they experience real life – which is exactly why people become so emotionally involved with well-produced movies. As someone’s brain processes a film, there is often a deep physical response to what he or she sees. Watching and relating to human struggles is simply part of what makes us human.
Human brains experience moving images in much the same way they experience real life – which is exactly why people become so emotionally involved with well-produced movies. As someone’s brain processes a film, there is often a deep physical response to what he or she sees. Watching and relating to human struggles is simply part of what makes us human.
This is why people become swept up in videos that demonstrate a plaintiff’s emotional struggles after his or her life is altered by an unexpected and preventable act. They can see the plaintiff’s daily life now, and hear him or her directly share stories about life’s challenges after the accident or other unfortunate event. This connects people together in a way that no other evidence can.
In legal settings, of course, these videos need to be unbiased and objective, not sensationalized. They must be carefully crafted to withstand impeachment while still resonating emotionally with viewers. Creating a video that walks this tightrope isn’t easy, but it is an excellent way to provide living proof of someone’s struggles. Video allows you to take the victim’s life story, one that – in text form – is lying flat on a piece of paper, and project it into full-color, 3-D real life.
In legal settings, of course, these videos need to be unbiased and objective, not sensationalized. They must be carefully crafted to withstand impeachment while still resonating emotionally with viewers. Creating a video that walks this tightrope isn’t easy, but it is an excellent way to provide living proof of someone’s struggles. Video allows you to take the victim’s life story, one that – in text form – is lying flat on a piece of paper, and project it into full-color, 3-D real life.
