“Is it possible for us all to agree that 2017 could be the year of empathy?” (WeVenture.org)
“If we give ourselves permission, we all have the ability to be more compassionate, caring and empathetic.” (BruceandMindy.com in 2017 – The year of empathy, please)
Importance of Empathy – and the Role Video Production Plays
We don’t recall ever seeing so much information about empathy or to see it as a “cry” for empathy, as noted in Forrester.com. An example given in that blog post is how people are increasingly discussing the values of the companies online, which is connected to empathy. “Values,” the article reads, “can refer to an organization’s commitment to producing organic products, adopting environmentally friendly or ‘green’ tactics, employment and labor conditions, political or social positions, and other practices. This means that slick advertising messaging or calculated PR campaigns are not enough to market a brand’s empathy for customers.”
The call for empathy is running across age demographics with a new survey of parents and teachers indicating that, because children are growing up in an unkind world, “learning to be kind is even more important than getting good grades.” People surveyed are connected to the educational nonprofit agency, Sesame Workshop – and here is how Sesame Street has been explaining the concept of empathy to young children:
Professional Video Services and Empathy
Multiple charities are now using virtual reality to help potential donors more fully understand the cause they’re being asked to support. For example, Charity: Water invited 400 “men and women in tuxedos and gowns” to travel virtually to Ethiopia. Through virtual reality headsets, they witnessed a week in the life of a 13-year-old girl, Selam, as she initially collects water that is likely full of leeches and diseases – and then as Charity: Water drills a well so that she, her family and her community could have clean drinking water for the first time in their lives. People watching the film cheered, wiped tears from their eyes – and donated $2.4 million.
Expert Legal Video Services
Not every project, of course, can involve such an elaborate setup (the Charity: Water video cost about $100,000 to make) but professionally created legal videos can help viewers, including jurors, to become more attentive to what they’re watching and to allow them to become immersed in the experience.
Media Zeus has been providing video production services for nearly a decade now, creating visual impact for law offices and investigators across the nation. We recognize that people often need more than one take for a video – and we’re perfectly fine with that. Seriously. No pressure.
Our goal is to be continually be aware of cutting-edge technologies and implement them as they are useful as we take on new clients, use new equipment and create new opportunities for people who need a visual voice in the courtroom. Here is what just one client has to say about our work.